If you’ve ever wondered why Apple Inc. was named “Apple”, you’re not alone. Co-founders Steve Jobs and Steve Wozniak were asked this question quite a bit, especially during the early years of the company.

In Walter Isaacson’s 2011 biography about Steve Jobs, Jobs told Isaacson that he was “on one of my fruitarian diets” and had just come back from an apple farm, and thought the name sounded “fun, spirited and not intimidating.”

Additionally, before co-founding Apple with Steve Wozniak, Jobs had worked at Atari and liked the fact that Apple was ahead of Atari in the phone book. He also felt that the apple symbolized how “Simplicity is the ultimate sophistication.”, which later became the slogan in their first brochure.

apple brochure simplicity is the ultimate sophistication